In Summer 2015, Sperry commissioned KINGSPØKE to put together a 3-day creative retreat on the coast. We pushed them physically and mentally to fully engulf themselves in the spirit of "real" Maine. The adventure included a sail on a 20th century schooner, camping on a rugged island, kayaking in the Casco Bay, and then ended with a luxurious stay at a log home on Chebeague Island.
My role in the experience was to make a creative discovery journal among other items, as well as style certain aspects of the experience along the way.
GIFT BAG CREATION:
To accompany Sperry executives on the trip, I put together a "go-bag" that included a creative discovery journal, custom tee and rashguard, an art kit, dry bag, and of course, a few bottles of rum.
FLAG DESIGN & CREATION:
No true adventure is complete without a commemorative flag. Using iconic Sperry blue and white fabric, this double-sided flag features a hand-appliqued "s", contrasting border, and is tied to a piece of driftwood found on the shores of Maine.
MENU / NAPKIN DESIGN:
After hand-carving a linoleum stamp, I block-printed white linen napkins with the Sperry logo. I also designed custom menus that featured the siping design on the bottom of every Sperry shoe.
KINGSPØKE DISPLAY WALL:
To welcome Sperry to the KINGSPØKE office, I designed a display wall that featured the wave design on the sole of every Sperry shoe. The wall was painted Sperry blue and I attached found lobster rope in the shape of a wave. Below is a piece of Maine driftwood.