The overall style was inspired by the purity of the product. No filler, nothing artificial, just straight essential oils. I designed the site to feel the same - clean, simple, nothing unnecessary on the page. The product and its purity needed to shine.
Images are of the ingredients in their most ripe, natural form. A slice of orange, a twig of lavender, a cinnamon stick. Subtle parallax animations make the site feel relaxed and flowing, naturally coming together as the viewer scrolls through the products.